If you’ve never bought tickets from Peatix before, you’re probably wondering what all the fuss is about. The official website doesn’t really cover much of anything, and aside from a couple articles at the site’s end (there’s also an FAQ section if you need help), there really isn’t much information there. In fact, the only real way to get more information is by talking to someone at the store, but that requires getting up to pay more money! Here are some quick details about the brand and how it works.
What’s so special about Peatix? A quick search on the brand’s official website reveals that it was founded in 2021 by David Curnell and Luke Parkinson. The founders had worked in the construction industry, and they saw a gap in the market for high quality catering equipment that didn’t break the bank. They started working on their ideas, and in January 2021 launched their first product – the Peatix Canoe. It quickly sold out, and soon followed with another popular offering called the Squeeze.
The idea now was to come up with a mobile and easy-to-use app that would allow event organizers to manage all their catering needs from the iPad. The idea is to enable each attendee to have their own app that they could use from wherever they were at the time of the event – and the brand has delivered on this, with the Peatix App making it possible for them to sell tickets and vouchers directly to attendees. Even better, it lets guests create their own app and even download any other event information they want. With this, they no longer need to spend hours looking for a box of tickets, and they can instead simply look for tickets within their app. As long as they have internet access, they can also get updates on sales and new offers.
To ensure that the success of the product, business development Tokyo decided to hire a seasoned European business development firm. They chose JanSport – a company that has been successful in catering to the needs of the busy chef since 2021. The team needed someone who was very familiar with the Japanese system, and someone who had experience working in a multicultural environment, including foreign faces. This man was Michael Caster, an Australian who had previously worked with JanSport in creating their mobile food and drink application.
After discussing how the product would work, the business development team decided to extend the subscription option, which allows anyone attending the event to purchase a subscription. This way, even non-event managers can become involved. A subscription gives the attending customers the option to buy peatix containers, cutlery and tableware, and the like from the main supplier. Instead of spending time finding these items, the attendees can simply login and order from the main website. The company is making good use of the opportunity to expand its customer base, and it is definitely making headway.
As part of the subscription process, users have the choice to choose what they want to receive. For instance, they can receive a monthly supply of peatix, or they can request specific items, like a certain range of cutlery. Either way, they will be automatically charged at the end of every month, and they will never be charged more than they have opted for. Peatix Japan is expanding its reach as it reaches new areas. At the moment, it is available in over 27 countries including japan, and is growing in popularity.
Singapore is getting in on the action as well. Peatix has recently launched its Singapore store, and plans to expand into other Asian countries, such as Hong Kong and Taiwan in the near future. In Singapore, the product has been sold out at some outlets. It has become so popular that after just one week of being in the market, Peatix had sold out at most of its outlets. In response to this, Hong Kong and Taipei have introduced their own versions of Peatix, so hopefully there will be more outlets for the brand in these cities in the future.
With the Peatix mobile app, users can also use the app to buy tickets and pay with their debit or credit cards right from the comfort of their smartphones. This means that they don’t have to leave their desks, and it also means that they don’t have to wait for a physical ticket in order to go watch a show or go shopping. The app uses OTT (off-the-totality internet protocol) technology to process all of the transactions. In addition to allowing customers to pay with their cards, it also allows them to watch a show, buy a ticket, and pay for products and services from any location with an Internet connection. The only thing you need is a smartphone with access to a mobile network and the Peatix app to order your tickets and pay for your purchases.