Bigcommerce SEO (search engine optimization) is, as some of the reading audience may know, crucial to successful online advertising in the present era. On the other hand, it might be challenging to ascertain how SEO aids with business growth. Adding that extra element to the process of making an e-commerce website isn’t fun at all. In this article, we’ll take a look at BigCommerce’s search engine optimization (SEO) features and functionality and offer some tips to help users attract customers if they choose to utilize BigCommerce for their online store. Search engine optimization (SEO) is crucial for any online enterprise If you are looking to hire BigCommerce web designers, I highly suggest to check out Always Open Commerce.. To attract more visitors, you need to avoid attracting traffic to your website. Without buyers, a company will fail.
How to Improve Your BigCommerce Store’s Search Engine Optimization!
However, there are portals available, such as BigCommerce, that aim to alleviate some of these stresses. To help you get to the next level, here are some SEO strategies for Bigcommerce.
That name sounds familiar: BigCommerce. Can you explain it?
In the present day, the eCommerce industry is being driven by BigCommerce, a user-friendly SaaS platform. With BigCommerce, there are endless avenues for growth, innovation, and improvement that can be explored. BigCommerce is a secure and easy-to-use e-commerce platform with attractive tools that allow you to develop engaging and original storefront interactions while still managing the system’s complexity. When it comes to short commerce activities that encourage customers to return, BigCommerce helps you stand out from the competition.
There are several reasons to use BigCommerce.
The breadth and depth of BigCommerce’s built-in features is its strongest suit. Several popular e-commerce sites rely on third-party plugins for essential features like separate page checkout and user feedback. Besides the impressive assurance of 99.1% uptime, other features include an infinite number of staff members, capacity, and product varieties. BigCommerce makes it easy to set up a web store and sell products on multiple channels, such as Facebook, Twitter, Amazon, Etsy, and your own website. If you need an upselling and cross-selling platform, BigCommerce should be on your shortlist.
How well does BigCommerce support search engine optimization for websites?
The default implementation of BigCommerce’s search engine optimization features is sufficient. This option won’t set you back too far, and like Magento, it was developed with quality in mind. If your website isn’t getting the traffic you’d want, or if you’re considering making the transfer to BigCommerce in an effort to improve your site’s rankings, an SEO audit of your BigCommerce storefront by Shero might be a great first step. You can rely on BigCommerce’s SEO to do the job. As you have various tools and capabilities at your disposal, you will need to find ways to streamline the process in order to keep up with the competition. However, there may be some SEO blind spots that need to be addressed before a BigCommerce store is truly optimized.
In the following sections, we will examine some guidance, or so to say Bigcommerce SEO guide, that always permits anyone to achieve something.
Optimize the rate at which your website performs
To succeed in technical SEO in the future, page load times will become increasingly important. You can’t expect to get targeted visitors until your website loads quickly. This is just one of various performance testing tools you may get online. Google’s PageSpeed Insights is a viable choice. To check how fast a specific website loads and get helpful tips on how to improve it, just enter the URL into our free tool.
Secondly, prioritize keyword analysis.
BigCommerce, and anyone else hoping to climb the search engine rankings, must first conduct detailed keyword research. Keywords are the primary skeleton of your search engine optimization. When a website is optimized for the keywords a potential consumer uses in a search, that buyer has a greater chance of finding your site. In my opinion, one of the best resources to use is the free Google Adwords Keyword Planner. By using search terms associated with our company, we can receive significantly improved suggestions for keywords with a greater potential to drive visitors.
3 Boost Your Page’s On-Site SEO
BigCommerce’s strongest suit is the abundance of built-in tools available to improve your site’s on-page SEO. Unlike with many other platforms, BigCommerce doesn’t force you to make do with unchangeable default settings. Thankfully, BigCommerce streamlines the process by allowing you to insert SEO metadata in dedicated sections for each page. It’s an important part of Bigcommerce’s SEO strategy. In place of editing the HTML, you may simply supply meta tags, search terms, and headlines (all on-page SEO elements). Even though this would need to be done for each and every page on your website, the increase in traffic and revenue would be well worth the time and work.
Build a mobile-friendly website.
BigCommerce’s SEO capabilities were analyzed, and we highlighted that Google has shifted to mobile-first indexing. Thus, your mobile site will have a greater impact on search engine rankings than your desktop site will. BigCommerce users can look into purchasing a theme that automatically optimizes their site for mobile devices. That way, instead of pages that are cumbersome to use because they are zoomed out, you have a horizontally scrolling page that creates a seamless experience.
5. Enhance the quality of your products and category listings.
Incorporating easy site navigation is a key for any SEO strategy. You want your website to be intuitive and easy to use no matter what page a user arrives on. In here, you’ll find links to the many types of product and category pages that you offer. Creating “silos” for the many types of products you sell is the most reliable method for optimizing this.
You can use an app to fill in the blanks.
As was previously mentioned, increasing your store’s visibility in search results is likely to occur after releasing an app. Any eCommerce platform can benefit from this film because it will give you a solid foundation upon which to test the success of your SEO strategies. With this tool, users may stop worrying about things like sitemaps and title tags and instead focus on making sales. Make sure the BigCommerce app you pick out helps optimize key elements like product descriptions and page titles. If you implement the necessary changes, you will see an increase in traffic over time.
7. Prepare for Internal Linking
As we noted in the outset of this chapter, when consumers silo their groups and product pages, internal linking enhances your SEO. Now, let’s dig deeper into how you may strategically implement this across all of your departments. You might use these products as anchor text for connections to your most successful blog posts, landing pages, or even your top-selling products. When internal links are set up correctly, it becomes clear which sites need SEO optimization the most and may benefit from it the most in terms of search engine rankings.
Finally, I’ll Say This
While the fate of eCommerce may be in the balance, solutions such as BigCommerce provide businesses with a fighting chance. With so many options for customization and growth, it’s no wonder that e-commerce startups are looking into BigCommerce’s SEO tools. It’s easy to see why so many companies utilize them since they have such high search engine optimization potential. However, much like any other medium, a lot of hard effort is required if you want to reach the pinnacle. Spend some time refining the category and product page structures. They need some work too, just like the homepage. Finally, you should develop a long-term plan for internal connectivity and stick to it. See the fruits of your SEO labor in a relatively short time. The attention you receive will bring a great deal of success and growth to your e-commerce venture.